Sparkling tennis star Maria Sharapova becomes TAG Heuer new worldwide ambassador

TAG Heuer is proud to announce that tennis champion Maria Sharapova becomes its newest brand female ambassador. As the new star of world tennis and, at 17-years-old only, the winner of 2004 Wimbledon and WTA year-end championships, Maria Sharapova has just signed a long-term ambassador agreement with the Swiss watchmaking legend, covering product development, advertising, public relations and merchandising.



"I am ecstatic," says Maria Sharapova. "To me, TAG Heuer is the most prestigious luxury partner I can dream of, as legendary and glamorous as the individuals and teams with which it is so closely related, and yet at the same time ultra-fashionable and feminine. It's a perfect fit for me, as I love high tech, glamour and winning. I look forward to building a strong relationship with TAG Heuer in the coming years."

"Off the court, her beauty and grace have romanced the fashion world, with profiles in leading fashion magazines. She is truly a phenomenon. Determined, passionate and audacious. Maria Sharapova works hard to be the best she can be, yet remains true to the joy and passion she feels for the game. Nobody in the world of sports better than Maria embodies the fusion of sport with glamour.

"She's the perfect TAG Heuer Ambassador, an ideal representative of the brand's core values of passion, prestige and performance, which have driven the TAG Heuer brand in its pursuit of perfection for 145 years," says Jean-Christophe Babin, TAG Heuer’s President and Chief Executive Officer.

Maria Sharapova will be directly involved in the development of new TAG Heuer products. In particular, the new ambassador will share her insights on the TAG Heuer Formula 1 and 2000/Aquaracer series, which reflects her sporting allure and distinctively young and feminine appeal.

Maria Sharapova will soon be the newest face to be showcased extensively in the famous TAG Heuer advertising campaign, "What are you made of" shot by world famous photographer Patrick Demarchelier and to be disclosed early 2005.